When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.
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Words that Zing
In Part II, dig deeper into the technology behind using SVG for your site design. Explore how to incorporate SVG in a cross-browser friendly manner, including using SVGWeb to ensure that the SVG shows in Internet Explorer. And discover the unique characteristic that makes SVG ideal for page backgrounds: scalability.
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Using SVG for Flexible, Scalable, and Fun Backgrounds, Part II
Many of us think of Scalable Vector Graphics (SVG) as an also-ran: fine for charts and tables, but not much else. Yet SVG can actually enhance a site’s overall design, and can be made to work in even the most stubborn browser. In Part I of a two-part series, Shelley Powers covers important basics of working with SVG, including browser support and accessibility.
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Using SVG For Flexible, Scalable, and Fun Backgrounds, Part I
Many of us think of Scalable Vector Graphics (SVG) as an also-ran: fine for charts and tables, but not much else. Yet SVG can actually enhance a site’s overall design, and can be made to work in even the most stubborn browser. In Part I of a two-part series, Shelley Powers covers important basics of working with SVG, including browser support and accessibility.
More here:
Using SVG For Flexible, Scalable, and Fun Backgrounds, Part I
For the third year in a row, good citizens of the web, we ask that you take a few minutes to tell us about your professional skills, educational background, career prospects, job benefits, and more.
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The Survey, 2009
Because clients expect everything to be faster, better, and simpler, web professionals must take an instant, foolproof, paperless, modern approach to how clients approve proposals and sign contracts.
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Letting Go of John Hancock
As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.
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The Content Strategist as Digital Curator
As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content. Erin Scime shows us how.
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The Content Strategist as Digital Curator
Until now, chances are that if we dropped text onto a web page in a system font at a reasonable size, it was legible. But with many typefaces about to be freed for use on websites, choosing the right ones to complement a site’s design will be far more challenging.
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On Web Typography
Web fonts are here. Now that browsers support real fonts in web pages and we can license complete typefaces for such use, it’s time to think pragmatically about how to use real fonts in our web projects
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Real Web Type in Real Web Context
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